Crafty Cuddle — Shopify E‑commerce Store

Designed and implemented the Crafty Cuddle e‑commerce experience on Shopify (craftycuddle.in), balancing brand look-and-feel with conversion-focused layouts. Work included iterative design with the client—reviews, refinements, and alignment on product presentation—plus organizing product imagery (shoot coordination, classification, and storefront filtering) and selecting payment options that balanced fees, trust, and checkout friction.

Timeline

Ongoing

Role

Designer & Store Builder

Team

Solo (client collaboration)

Status

Completed

Live Demo

Technology Stack

ShopifyLiquidE‑commerce UXBrand & Visual DesignProduct Photography WorkflowPayment Gateways

Key Features

Shopify theme and section structure tailored to the brand and product catalog

Iterative design process with back-and-forth feedback and structured design reviews

Product imagery: shoot coordination, consistent treatment, and taxonomy for browsing/filtering

Checkout and payments: evaluating gateway options for a better cost-to-trust ratio

Merchandising patterns for collections and featured products

Mobile-first product and collection layouts

Key Learnings

Shopify customization within theme and Liquid constraints
End-to-end e‑commerce design: discovery, reviews, launch, and iteration
Organizing visual assets and filters so shoppers can find products quickly
Trade-offs between payment providers for small businesses

Key Challenges

Aligning brand direction with client expectations through multiple review cycles
Keeping product data and images consistent as the catalog grew
Choosing and configuring a payment stack that fit the business without surprising fees
Balancing visual richness with fast load times on Shopify

Impact & Results

Live store at craftycuddle.in with a cohesive brand-led shopping experience

Clearer product discovery through structured imagery and filtering

Client-ready process for design reviews and storefront updates

Future Enhancements

A/B testing on key collection and product templates

Deeper analytics on funnel and payment completion

Expanded automated collection rules as SKU count grows